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Follow Us. In recent years, fashion has undergone something of a transformation: a new generation of consumers, as attuned to identity politics and histories of marginalisation as they are to streetwear and social media, has begun to direct the cultural conversation — and major brands have been forced to reconsider their strategies. All of a sudden, whitewashed runways and heteronormative campaigns are out; inclusivity is in. They serve to explore the troubling past of America within a framework of desirability — one that will hopefully cut through to the youth. So: What was the childhood of America? It is those considerations that imbue his iconography — and, as fashion maintains its oft-fetishistic relationship with black culture, promoting authentic conversations about its evolution feels more important with ever.
The starting point for the collection is the story of cotton in America, with Tremaine exploring how the material is intertwined with the legacy of slavery. The stand-out items in the collection are the denim pieces — a Trucker Jacket , Jean and Plantation Hat — all of which feature a print of cotton wreaths. These denim pieces are set to release first in indigo, before black denim options arrive at a later date. Rounding out the collection is a range of digitally-printed graphic T-shirts. The collection is set to release at pop-up stores across the world, beginning in Los Angeles on January 25, before arriving in New York February 1 , Atlanta February 2 and London February 8. The capsule will then arrive on the Denim Tears web store on February 9.
At Denim Tears, we are committed to the health and well-being of our team members, partners, and customers. As a society, we are facing unprecedented challenges as we all adapt to necessary adjustments surrounding Covid As a company, we are following the recommendations for operations outlined by the CDC. This requires us to adopt social distancing practices in order to protect our manufacturing partners, production teams, and our valued customers. We are working diligently to produce and ship quality Denim Tears products around the world, as efficiently as possible, while maintaining our shipping schedules. We apologize for the delays you may experience due to the extended time required for order processing and lead times for shipping. We ask for your patience and understanding in allowing weeks for orders to be shipped during these extraordinary times. Please be safe in taking all necessary precautions, as we navigate these challenging times together.