Like couple-preneurs, parent-preneurs, and Millennial entrepreneurs. The duo are also serial entrepreneurs who have launched successful businesses that have brought them closer together. In fact, Kim Lewis says that their business efforts are doubled along with their invaluable partnership. Tim and I like a challenge and always perform better when we get to work on things together. But with any great business, it experienced trial and error when the Lewises formulated ingredients for their products for a spectrum of natural hair types. It was what people kept coming back for. During that process, a trusted adviser challenged her and Tim to figure out what would work best for their brand. I then perfected it over the next few months.
When Annie Malone and Madame CJ Walker started their businesses catering to Black hair, their curiosity about the chemistry of the products and ability to hire and sell in their community made them entrepreneurial legends. Today we can look on the shelves of big box stores or small online stores on Etsy. CurlMix started as a do-it-yourself subscription box company. Kimberly and Tim would send the materials to their customers who would then make their own hair products. Today, customers can subscribe or make on-demand product purchases on already-made hair care solutions for natural hair directly from the CurlMix online platform.
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Kim and Tim are the co-founders of CurlMix, a clean beauty brand for curly hair. Though CurlMix is making waves in the curly hair space, that wasn't always the case. Their story is one of trial, error, an triumph. After quitting her first job fresh out of college , Kim threw herself into the beauty space. After their first failed startup of a niche social network, she and her husband Tim launched CurlMix , which started as a Do-It-Yourself box for curly hair. After two years of stagnation, Kim sought advisors and pivoted CurlMix with a newborn on her hip.
CurlMix, which she and her co-founder husband Tim launched in September , is growing fast, but the company has had to reinvent itself along the way. In , the couple decided to switch from a "do-it-yourself" subscription model to focus solely on ready-made product. Through a series of "learnings" that could have devastated any other founder, Kim was determined to keep going and pivot when necessary. Before CurlMix, Kim founded a social media network for natural hair. The company "failed" but the insights and connections Kim made while building it, lived on.