This case study describes how Coca-Cola Middle East created a new music platform, Coke Studio, to attract young people to the brand. Find out more Get a demo. By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact. Access unbiased, evidence-based insights that save you time and help you make marketing choices that work. Prove your case and back-up your idea Tell me more. Get expert guidance on strategic challenges Find out more. Tackle current and emerging marketing themes Show me how. WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients. Dasha Boryso Strategy Partner, Fetch.
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Is it its cursive logo, created in by the bookkeeper of its inventor, biochemist John Pemberton? The shape of its iconic, contour bottle? The red in its logo, known simply as Coca-Cola red? Still others… Is it the use of the hyphen in its name? Did you ever notice it before? Or the brand with any number of professional athletes like the legendary ad with Mean Joe Greene?
This page was last edited on 21 September , at After the TV commercial aired, radio stations began to get calls from people who liked it. But not every word. I said, "I want to get a really good guitar sound on this record, I want a Martin". The song became a gold record in the U. The song became a hit record in the US and the UK. From all over the world I put them together on "Lola" which is what makes that clangy sound: the combination of the Martin and the Dobro with heavy compression. Africa", "G. The only problem is that sometimes commercials are actually worth watching.
The popularity of the jingle led to it being re-recorded in two versions; one by The New Seekers and another by The Hillside Singers , as a full-length song, dropping references to Coca-Cola. The song became a hit record in the US and the UK. After a forced layover with many hot tempers, they noticed their fellow travelers the next morning were talking and joking while drinking Coca-Cola.