It's been nearly four decades since our best and brightest stars first made the jump from our stereos to our televisions, changing the course of popular music in the process. In the course of that time, music videos have come to define what we love and remember about our favorite artists as much as anything short of the music itself -- creating icons, reinventing careers, sparking imaginations and inspiring untold millions of Halloween costumes worldwide. On the verge of this Sunday's Aug. Here is our list of the artists who have made the music video eternal, with a YouTube playlist of videos from all the artists available at the end. The gory, heart-wrenching clip, where Balvin gets into a fatal car accident while on his way to the hospital to see his newborn, raises awareness about texting and driving. Despite hinting to Billboard in that he might cut a new deal with YouTube, so far none of his official videos can be found on the site. But that's what makes the video endure -- the earnest hopefulness of Abdul lying in a field, singing of better times to come is something we all need a dose of right now. Why They're Video Icons : While the French electronic duo pioneered some of the most cutting-edge productions of the late '90s and early '00s, they weren't so self-serious as to not also make a series of surreal and often deeply goofy videos to accompany them. With Jones' cool-guy dance moves set against eye-popping visual backgrounds, the clip propelled its singer -- whose last visit to the top 40 had come in -- to No.
For Billboard, the year-old music trade publication, that was once a simple question. Its charts were based on the number of CDs, vinyl LPs or tapes that fans bought at stores. But compiling its weekly charts has only gotten more complicated with the rise of streaming formats — some free, some paid — and as record companies have found ways to game the system by including free downloads of new albums with the sale of merchandise or concert tickets. Starting Jan. User-generated content — like memes or cover versions — will not count. According to Midia Research, which studies digital media, 55 percent of people who stream music use YouTube, while all free audio streaming services — like Spotify and Pandora which also have paid tiers — attract just 37 percent of the market. Yet in the music industry, YouTube has been harshly criticized for its low payout rates. YouTube has also faced questions about how its numbers can be manipulated. In September, the company said it would disallow paid advertising views from its own music chart. Conflicts like those have prevented YouTube from being included on the chart before.
The new hub, called Analytics For Artists, will be incorporated into YouTube Studio and be available for all official artist channels, and allow artists to see detailed performance metrics for their music on channels beyond their own uploads, such as fan-made videos and videos for songs on which an artist is featured or for which they collaborated, in addition to grouping them by song and filtering by device type, gender, age and more demographics. Read the company's blog about it here. The ability to group videos by song in order to see metrics for all the activity of a particular song on the platform is a particular simplifier for artists whose music is often part of fan-created uploads. Turn the lights on and see where you are going. Now you've got the full picture of your music on YouTube.