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Green Nudge started when Li Seng first helped out at a green initiative in late Then, he realised that waste was being generated in large qualities at mass sporting and community events. While present, greening knowledge and efforts were piecewise and handled by multiple parties resulting in less than effective solutions. There was a need for someone to step up and manage the sustainability efforts. Mindful of the need to maintain operational and financial viability of events, Li Seng realised that a holistic green planning approach would best suit companies organising their events. For a long time, messages relating to sustainability or the environment have largely been top down or instructional. It is typically assumed that if people are told what to do, they will naturally change their behaviour. We want to work with organisations to reshape this perspective by appealing to people their emotions and conscience to do the right thing.
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Green Nudge is a social enterprise with an environmental focus based in Singapore that works closely with companies and event organisers to achieve a zero waste outcome. We do this through the provision of a start-to-finish solution that meets the waste management needs of events and functions. Apart from events, we work to educate and advocate for environmental awareness through coastal cleanups, visits, learning journeys and workshops. In doing so, we want to build a wave of momentum that will shift the norm in how we create and deal with waste in Singapore. This allows us to raise awareness on environmentalissues pertaining to Singapore; encourage sustainable behaviour by helping organisations to adopt and inculcate green practices and behaviour; and drive collaboration among like-minded stakeholders. By working with companies to create more sustainable events, organisations reduce the amount of waste generated, thereby enjoy cost savings. By proactively incorporating green initiatives into their event, organisations can also adopt sustainable practices and meet reporting requirements by integrating sustainability information as well as brand themselves in a green and eco-conscious manner. We do this by organising visits to places of interest such as Semakau Landfill, community gardens, as well as carrying out hands-on activities such as coastal clean-ups and workshops. This helps to grow a community of eco-conscious individuals, and nudge organisations to take ownership of waste generated at events and functions. Green Nudge www.