The manager is the most important person in your operation. Your manager is your teammate. Your partner. Your friend. The two of you or six, depending on how many are in your band are in it together. Us versus the world. The manager is the liaison between the artist and everybody else. The manager handles the business, first and foremost. The best managers handle the business with creative finesse.
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Do you think this sounds like a good music business plan? Previously, however, this was the only business plan most musicians had. They only had one job: to be the best musician they could possibly be. They would spend all their time creating tunes, writing lyrics, and practicing live performances. They would record demos and send them to multiple record labels hoping they would get signed and be the next big thing. You now have to be a proven artist before a record label will even consider signing your act. So what is the solution for the modern day musician? Simple: learn how to handle the music business yourself.
What you might not know is that we also have a sister company — a talent agency and music management company called Cadenza Artists. We book shows and tours for them all across the US and Canada. We also book tours in Asia and the Middle East. While these are separate companies with separate teams, Julia Torgovitskaya and I Jennifer Rosenfeld are the co-founders of both. As such, we are continuously helping our artists grapple with the big question: when is an artist ready to cross over from self-management to having an artist manager? Keep in mind that the ideas and suggestions below are our opinions. We know how much hard work goes into a performance career. Our mission, through both companies, is to support and encourage the launch of new art and music into the world. And one more thing…. In some genres of the arts, an artist will have both an agent and a manager.
Find artists and other industry professionals to work within our global community or even our demo submission tool. One easy place to find and listen to fresh talent. Find anyone you need to work with, from producers to writers and graphic designers through our global community. One easy place to find and listen to fresh talent, saving you time and money! We are always interested in hearing from managers across all genres for our projects, please do get in touch to discuss.